Internal link building involves the process of linking from one page to another page on the same site. Unlike with external link building which focuses on getting external sites to link to you, your focus in internal link building is to create a high quality internal link network which can further increase the ranking that your individual pages have.

Internal linking is an essential tool you can use to help promote your site and your product. It helps your readers navigate through your website easily, and it also gives your website an organized structure. Here are some tips and strategies that you may use to improve your internal linking capabilities.

Proper Usage of Link Labels

There are many ways to properly use anchor text to your advantage, but one of the most important things to do is to research for the most popular keywords. For this matter, you can use a keyword research tool to obtain a list of suggested keywords, but you should make sure that the keywords you look for are relevant.

The next wise thing to do is to group these keywords according to your site content. This means that you can assign specific keywords for every page in your site to make it easier for your individual pages to be searched.

Finally, use the keywords you researched for as the link labels or anchor texts in your links. This can be a bit tricky since you have to make sure that the pages you are linking to and the link titles you used are suitable. Typically, pages which thematically have the same keywords are appropriate to link together.

Contextually Appropriate Links

When you use contextually appropriate links, this means that you are using links that are relevant and natural to the content. The way to do this is usually by putting yourself in your readers’ shoes. You should make your website easy to navigate for the users so that the engagement on your site would increase. Of course, if a visitor thinks that a link is valuable, there is a great possibility that he/she would click that link. Only when links are in context can they be seen as valuable and informative. They should always look natural to the eyes of the visitor and should not be out of place in the page content. So in short, the internal links that you put on each of your page should always be in context.

Make Your Own Linking Framework Strategy

link buildingEach site varies in its content, so it would be great if you can make your own linking framework strategy. In creating one, there are numerous factors that you should take into account. For instance, when you put internal links, make sure that they link to individual pages and not to the home page. Individual pages won’t receive high rankings and more traffic if you just keep on linking to your home page or to your “contact us” page. As a rule of thumb, avoid putting links that direct the visitors to the top level part (home, about us, contact us, etc.) of your site.

Another factor to think about is the kind of links that you put in your pages. As already stated above, make sure that all your internal links are relevant to the content. So when a page is talking about running shoes, you can probably link them to a page talking about running clothing or other type of shoes, but you should avoid linking to irrelevant content such as women accessories.

Lastly, the number of links you put on each individual page also matters. Don’t inundate your pages with a lot of links. It makes it hard for a visitor to navigate, and worse, it may turn them off. There is really no specific number that can tell if the number of links are already too much, but if you look at your site through the eyes of the visitors, you would be able to determine if too much is too much.

Make a Lot of High Quality Content

write-quality-contentFinally, create a lot of high quality content. It is fairly obvious that if you have no content then there is nothing to link either, right? However, make sure that your content is also relevant and informative because spam and insignificant content are typically weeded out by search engines. The more high quality content you have, the more internal links you can create, and the greater the traffic you website would get.

Internal linking can be overwhelming, so you may need a consultation to help you in this endeavor. The aforementioned tips and strategies are incorporated to make sure that you properly build a network of internal links.

SEOIf you have to spend for an SEO company service for your website, at least make the most out of it by ensuring that the quality of service you get is really at par, if not above, industry standard. It is easy for an SEO company to say that it will make your website very attractive and fun to use, but without using the most spider-friendly computer languages, your incredibly designed website will only be yours to see. You have to understand what your website needs before actually trying to hire a specialist for an SEO company service you barely understand.

To guide you in the cutthroat world of search engine optimization, here are four things that you should always keep in mind.

1. Gauge your market reach

You have to be on top of the search engine results pages (SERP) to secure a profitable level of online visibility. It means taking the lead in the race and catapulting your website to the list of the top choices of internet users in your niche. The keyword there is “niche” and not “top.” You have to narrow down your real target market to make real money.

For instance, if you are running a small retail store in Kissimmee, Florida, do you really have to pay for an expensive SEO company services that will make you the leading search result in the retail industry niche, even above Walmart, K-Mart and Target? That will just be overspending for something you can get for less.

Many SEO companies offer different packages depending on the market reach of their clients. There are search engine marketing plans that aim to catapult a website to international fame. They are more expensive because the tactics are also more extensive and expansive.

On the other hand, if you will focus on localized SEO marketing, you will be targeting a more specific market while shelling smaller amount.  There is no need to compete with other websites in the same industry if they are not your direct competitors to begin with.

Why aspire for world-class recognition if you are just selling customized faucets to your small town?

2. Look for a company that specializes in your niche

SEO companies normally take clients across various industries, but if given the chance, go for a company thespecifically caters to websites in your niche. This is because they understand your needs, markets and contents more than other companies do. They might even introduce some innovations to your website that will maximize profitability in your niche.

The best thing about this is that they have a clearer grasp of the competition in the industry and how rankings and trends change through time. They are more reliable when it comes to improving your ranking and taking you closer to your market.

3. Determine what you can really claim

It is easy for an SEO company to fill your website with search engine optimized contents and press releases, but would it also be easy for you to deliver the claims.

Companies that specialize in marketing tend to exaggerate claims a bit just to make their clients look impressive and outstanding. Besides, more is expected from websites that top the SERP because they are perceived as highly reliable and professionally managed. You have to make sure that the expectations of you are met, and this is something that is already out of the hands of the SEO company service provider.

If you keep on disappointing your readers, it is just a matter of short time before your reputation goes down together with your rank. Personally supervise what is being placed in your website for the sake of SEO marketing, so you can also ensure that what your SEO provider puts there is true.

4. Be sure that you are prepared for the demand

When the traffic starts coming in, you should be ready to supply the demand, meet the expectation. Do you have enough manpower to write your contents, and answer emails, replies and queries? Do your productivity can really match the demand of your product or service if it doubles or triples? As they say, hope for the best but prepare for the worst. Be ready for both.

peopleBuilding a good blog today is not easy. You can start with good intention and even post a lot and still end up with something that gets ignored straightway. If you want to make an impact, you will want to build a seo optimized blog that has a great deal of focus moving forward. There are 4 major steps that you can take right now to engage the general public and win big. If you want to gain confidence, traffic and a lot more, you will want to look into some very important factors. The following 4 steps will guarantee your success, over time, but only if you stay with it. Too many people lose their focus and end up with nothing more than a site that collects dust. Take note that your work has to be unique, lest you think that anyone can do this and win big against larger competitors. Take time to analyze your main goal, and if you’re still going to chase a good idea, then here are 4 steps to push you forward.

Start Free (That’s Right FREE)

The biggest thing that you need to do is gauge whether or not you want to start a blog and whether or not you want to chase it past the first few months. To understand this, and to really get a feel for what you’re going to chase, start with a free domain on an established blog site. Focus on your topic and just work on writing. If you want to start with a pay solution, you can do that, but there are a lot of people that go that route and make little to no money, and no impact, essentially wasting money.

Hire A Writer or Write A Lot Yourself

If you love your topic, you can easily come up with posts to publish. If you aren’t sure about your writing skill or you just don’t want to do it all on your own, hire a writer. You need to worry about the content of your site more than the design at first. Focus on publishing worthwhile content, and items that are going to build your audience at first. Within 3 months, you could have upwards of 90 posts or more and within that framework you will start to decide whether or not you really want to blog as a main point of your business or to help with your reach.

Share Your Content With Others

Here is a tricky thing to do, but if you do it in a manner that follows the rules of social media, you can do so with great results. The SEO power of social networking is huge, so make sure that you are sharing your content with others through these pages and build your network slowly. The more content you share, the higher the likelihood that you will gain market share, so focus on that. Share your links, comment on posts, share other’s ideas and chase a jovial manner online with your business and blog it will pay off.

Double Up Your Posting

audienceThe first 90 days of your blog are crucial for SEO and traffic. Start to chase these things with relative ease. Slowly build your options and work on the best possible solutions moving forward. Publish content, writing, videos, and more and then double up after the 90th day. For the following 90 days post twice a day and keep focused on building and networking. If you do things correctly here and you do not give up, within 200 posts you will break through to a lot of traffic and people will want to link to you, engage you in ideas and a lot more.

The above 4 steps are easy to manage, at first. You will find that after you start with free solutions, you may want to jump into a dot com or paid solutions. If that is the case, focus on hiring a professional to help you out, otherwise you will end up losing out in the long term