Internal link building involves the process of linking from one page to another page on the same site. Unlike with external link building which focuses on getting external sites to link to you, your focus in internal link building is to create a high quality internal link network which can further increase the ranking that your individual pages have.
Internal linking is an essential tool you can use to help promote your site and your product. It helps your readers navigate through your website easily, and it also gives your website an organized structure. Here are some tips and strategies that you may use to improve your internal linking capabilities.
Proper Usage of Link Labels
There are many ways to properly use anchor text to your advantage, but one of the most important things to do is to research for the most popular keywords. For this matter, you can use a keyword research tool to obtain a list of suggested keywords, but you should make sure that the keywords you look for are relevant.
The next wise thing to do is to group these keywords according to your site content. This means that you can assign specific keywords for every page in your site to make it easier for your individual pages to be searched.
Finally, use the keywords you researched for as the link labels or anchor texts in your links. This can be a bit tricky since you have to make sure that the pages you are linking to and the link titles you used are suitable. Typically, pages which thematically have the same keywords are appropriate to link together.
Contextually Appropriate Links
When you use contextually appropriate links, this means that you are using links that are relevant and natural to the content. The way to do this is usually by putting yourself in your readers’ shoes. You should make your website easy to navigate for the users so that the engagement on your site would increase. Of course, if a visitor thinks that a link is valuable, there is a great possibility that he/she would click that link. Only when links are in context can they be seen as valuable and informative. They should always look natural to the eyes of the visitor and should not be out of place in the page content. So in short, the internal links that you put on each of your page should always be in context.
Make Your Own Linking Framework Strategy
Each site varies in its content, so it would be great if you can make your own linking framework strategy. In creating one, there are numerous factors that you should take into account. For instance, when you put internal links, make sure that they link to individual pages and not to the home page. Individual pages won’t receive high rankings and more traffic if you just keep on linking to your home page or to your “contact us” page. As a rule of thumb, avoid putting links that direct the visitors to the top level part (home, about us, contact us, etc.) of your site.
Another factor to think about is the kind of links that you put in your pages. As already stated above, make sure that all your internal links are relevant to the content. So when a page is talking about running shoes, you can probably link them to a page talking about running clothing or other type of shoes, but you should avoid linking to irrelevant content such as women accessories.
Lastly, the number of links you put on each individual page also matters. Don’t inundate your pages with a lot of links. It makes it hard for a visitor to navigate, and worse, it may turn them off. There is really no specific number that can tell if the number of links are already too much, but if you look at your site through the eyes of the visitors, you would be able to determine if too much is too much.
Make a Lot of High Quality Content
Finally, create a lot of high quality content. It is fairly obvious that if you have no content then there is nothing to link either, right? However, make sure that your content is also relevant and informative because spam and insignificant content are typically weeded out by search engines. The more high quality content you have, the more internal links you can create, and the greater the traffic you website would get.
Internal linking can be overwhelming, so you may need a consultation to help you in this endeavor. The aforementioned tips and strategies are incorporated to make sure that you properly build a network of internal links.